Startups: Come test and deploy innovative solutions across the METRO and P&G supply chains

Is your startup ready for 18 months of growth, in 90 days?

METRO Accelerator for Retail powered by Techstars handpicks 10 startups for an intensive three-month program in  Berlin from April to June 2018.  We're building critical mass for startups in technology-first retail, offering purpose-driven mentorship from industry leaders, innovators and entrepreneurs from different verticals of Retail, Tech and Wholesale trade.


METRO Accelerator for Retail is strategically integrated with unparalleled access to the intellectual capital of METRO, one of the world‘s most extensive wholesale and food network.

Procter & Gamble

Who are the corporate partners behind this program?

Even the most exciting startup will fall short if not partnered with a solid network of investors and talent. With its world class mentorship, perks and investment opportunities, METRO Accelerator powered by Techstars is dedicated to helping entrepreneurs from around the world succeed. The accelerator is a partnership between Techstars and METRO AG. Among other things, METRO brings industry expertise, piloting opportunities, and key industry partnerships (P&G, for example). Techstars brings acceleration expertise, and a worldwide network of mentors & entrepreneurs. Read the rest of the answer >>

How is the accelerator program structured?

This Techstars accelerator is a three-month, 90-day program in Berlin, Germany, and to understand how it works for startups we can can break the acceleration process into a few different phases. Read the rest of the answer >>

Do you have any tips for the application process?

Make sure you have a good team video. You don't necessarily have to be reading off of anything, but it's really easy to tell when people do that, and it can be quite distracting. 

Be sure to give a really clear and simple explanation what you're building, but always follow the mantra of 'show us the problem, don’t just tell us about it.' You don't need to write a long essay for the written description section, but tell us why you're solving the problem, and what you've done to validate the market.

Most importantly, apply early!

What does an average week look like during the program?

No two weeks are the same during the program. You’ll constantly be moving forward at a pace you’d never thought was possible!

Though the content of each week changes, you’ll go from testing key assumptions about your business one week to professional stage training the next, there are a few things you can expect to stay consistent. A lot of them are about your development as a founder and individual, not only the development of your business. 

You’ll constantly be challenged in what you do and how you do it. Read the rest of the answer >>

Disruptors welcome, apply before the Feb 2nd, 2018 deadline